OWC Upgrade Alert
FOR IMMEDIATE RELEASE

OWC's Latest Upgrade for New Apple 2013 iMac 27" Expands Memory To 32GB, Offering Significant Savings Over Stock Apple Configurations

PC3-12800 DDR3L 1600MHz memory upgrades starting at $49.75 offer a wider range of memory configurations than Apple offers and up to more than $240 savings compared to equivalent factory options; OWC makes it easy and affordable to install it yourself.

WOODSTOCK, Ill. – September 24, 2013Other World Computing (OWC®), the world's leading destination for cutting-edge and easy-to-install Mac and PC upgrades and accessories, announced the immediate availability of the OWC Memory Upgrade Kits from 8GB to 32GB for 2013 iMac® 27" models that became available today. OWC's kits offer memory configurations not offered by the factory as well as savings of more than $240 compared to same-size factory options. Like all OWC Memory Upgrade Kits, a 'how-to' install video and OWC Lifetime warranty are included.

What it does: upgrading the memory of this iMac gives you more options, better performance and it's a low-cost improvement that gives Apple's latest OSX—including the upcoming Mavericks release—the space it needs for maximum performance. For hundreds less than what Apple charges, users can select an OWC upgrade to unlock the machine's true potential. Installation takes just a few minutes, and OWCs iMac Memory Upgrade Guide makes it easy to select the right memory for any Apple iMac model.

Why it's cool: this is one of easiest Macs to upgrade and, just like the original 2012 model, a memory access panel on the rear of the 2013 model iMac 27" machine ejects via a simple push button located above the power input. Adding more memory is fast and simply involves installing new modules into the memory slots and reinstalling the access panel. Therefore, Mac performance experts recommend selecting the least amount of factory installed RAM when ordering an Apple 27" iMac.

What it costs: New iMac owners seeking to max-out the RAM can select the $359.00 32GB OWC memory upgrade and save over $240 compared to the 32GB factory cost of $600. For even more savings, iMac owners can trade-in the two factory base 4GB memory modules.

OWC memory upgrades for Apple 2013 iMac 27" 2.9GHz/3.2GHz i5 Models and 3.4GHz i7 Model:
  • 8GB (2 x 4GB) PC3-12800 DDR3L 1600MHz Upgrade Kit with Lifetime Warranty. $97.99
    Add to existing 2 x 4GB factory-installed modules for 16GB total memory. Offers over 50 percent savings vs. factory installed 16GB option.
  • 12GB (4GB + 8GB) PC3-12800 DDR3L 1600MHz Upgrade Kit with Lifetime Warranty. $131.99
    Add to existing 2 x 4GB factory-installed modules for 20GB total memory. Note: this is not available as a factory-installed option from Apple.
  • 16GB (2 x 8GB) PC3-12800 DDR3L 1600MHz Upgrade Kit with Lifetime Warranty. $179.99
    Add to existing 2 x 4GB factory-installed modules for 24GB total memory. Offers over 50 percent more memory and 10 percent savings vs. factory-installed 16GB option.
  • 32GB (4 x 8GB) PC3-12800 DDR3L 1600MHz Upgrade Kit with Lifetime Warranty. $359.00
    A 40 percent savings vs. factory-installed option.
Where to get more info: About Other World Computing (OWC)
Other World Computing has been providing quality hardware products and support to the computer industry since 1988. OWC features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its online store www.macsales.com. OWC's Woodstock facility was the first privately owned light manufacturing/assembly building in Illinois to obtain LEED Platinum status. A zero-emissions company, OWC was also the first U.S. technology manufacturer/distributor to become 100 percent on-site wind-powered. The OWC wind turbine cleanly generates more net energy than is consumed by OWC's operations and datacenter, which helped the company earn the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating in the top 25 percent nationwide for the energy efficiency of its building operations. Follow OWC on Facebook, Twitter, Google+, and YouTube.
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com


OWC is a registered trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada. Newer Technology is a registered trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office. Apple, Mac, FireWire, iPod, iPhone, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their owners.