FOR IMMEDIATE RELEASE
OWC 25th Celebration logo at: http://eshop.macsales.com/NewsRoom/images/PR_25yearsOWC.jpg

Other World Computing Announces '25th Year Kickoff Celebration' Sweepstakes to Thank Apple Community and Tech Industry

OWC to Give Away 25 Award-Winning, Pocket-Sized Mercury On-The-Go FireWire 800/400 and USB 3.0/2.0 Bus-Powered 1.0TB Portable Storage Solutions to Commemorate 25th Year of Service
For Each Sweepstakes Entry, OWC Will Donate Funds to charity: water to Help Drill Wells to Provide Safe, Clean Drinking Water in Developing Countries

November 1, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today that it will mark its 25th year of providing award-winning products, service, and support to the Apple® community and tech industry with a special '25th Year Kickoff Celebration' sweepstakes that will award 25 randomly chosen participants a high-performance, Mac and PC compatible OWC Mercury On-The-Go Pro™ bus-powered portable storage solution featuring 1.0TB of storage and FireWire 800/400 and USB 3.0/2.0 interfaces.

Easy to Enter – No Purchase Necessary
There are two ways to enter the '25th Year Kickoff Celebration' Sweepstakes – online or via mail-in entry. To enter online, simply log on to http://eshop.macsales.com/celebrate/25th, and subscribe to OWC's free Hot Deals Blast newsletter and follow the entry directions. You may register for the sweepstakes without subscribing to the newsletter by using the mail-in entry. To use this method, hand-print the words '25th Year Kickoff Celebration' Sweepstakes, name, age, address, city, state, zip code, telephone number, and e-mail address (if applicable) on a 3"x 5" card and mailing it in an envelope to: '25th Year Kickoff Celebration' Sweepstakes, c/o Other World Computing, Attn: Sweepstakes, 2650 Bridge Lane, Woodstock, Illinois 60098.

The sweepstakes begins at 12:01 a.m. EDT on November 1, 2012, and ends at 11:59 p.m. EST on November 30, 2012. Complete entry details including eligibility, odds and prize conditions are listed at http://eshop.macsales.com/celebrate/25th/rules. A total of 25 winners will be selected in a random drawing from among all eligible entries on or about December 17, 2012. The winners will be notified by telephone, e-mail or mail service by December 28, 2012. There is no purchase necessary to enter or win.

25 Lucky Winners to Receive 1.0TB Pocket-Sized Storage Solution
The 25 lucky winners of the '25th Year Kickoff Celebration' Sweepstakes will each receive an award-winning OWC Mercury On-The-Go Pro 1.0TB Storage Solution with FireWire 800/400 and USB 3.0/2.0 interfaces valued at $154.99. First unveiled in 2001, the Mercury On-The-Go Pro immediately made headlines and has remained one of the best-selling Mac and PC compatible portable drives on the market. The Mercury On-The-Go Pro was chosen for the sweepstakes because its time-proven high-performance and reliability epitomize OWC's commitment to offering industry-leading service and best-in-class products to customers.

Designed for the active "On-The-Go" computer user who needs the largest and fastest portable storage solution available on the market, the On-The-Go Pro is compact at 3.5"x 5.5"x 1" in size – small enough to fit into a shirt pocket, yet big enough to offer up to 1.0TB of capacity. Stylishly engineered in a sleek, acrylic enclosure, the On-The-Go Pro is bus-powered, so it doesn't require an AC adapter, which makes it ideal for presentations, multimedia, law enforcement, surveyors, and other "mobile office" uses. The Mercury On-The-Go Pro recently evolved to feature a USB 3.0 'SuperSpeed' port, which offers data transfer rates up to 500MB/s as well as USB 2.0 backward compatibility for use with legacy machines. Additional connection options are possible with two FireWire 800/400 ports.

"The '25th Year Kickoff Celebration' Sweepstakes is just another way to show our appreciation to the Apple and technology community for supporting us with their trust and loyalty. Whether they've been with OWC for 25 years or 25 minutes, our customers are our most important asset and are placed at the top of our organizational hierarchy," said Grant Dahlke, Marketing Manager, Other World Computing. "By offering the award-winning Mercury On-The-Go Pro in our sweepstakes giveaway, we are sure the lucky winners will recognize the unmatched commitment OWC makes to offering the highest performing and reliable products available."

Join OWC in Making a Difference
In addition to celebrating its 25th year of serving the Apple and technology community with a product giveaway, OWC is broadening its philanthropic efforts by offering a no obligation ability to join them in making a difference in the world. For every person that signs up for the Sweepstakes, OWC will donate $1 to charity: water, a nonprofit organization dedicated to bringing clean and safe drinking water to people in developing nations. To 'kickoff' its fundraising mission, OWC will donate $1 for each of its nearly 5,000 Twitter followers. And for every new Twitter follower of OWC from November 1 to December 31, OWC will donate another $1. Those who just wish to donate to this cause, a donation option for $20 is provided - which represents the cost of bringing clean drinking water to one person - and will be matched by OWC to help bring clean drinking water to two people. Any contribution under or over that $20 level will also be matched by OWC during the fundraising period of November 1 to December 31.

OWC will match up to $62,500 with a goal of raising $125,000 total to support charity: water for the drilling of new wells in areas of most need. On average, every $20 raised brings clean, safe drinking water to one person. For more information, or to make a direct contribution, visit http://mycharitywater.org/owc-25th-anniversary.

"OWC was founded with the mission to provide real solutions for the needs of our customers. After learning more about charity: water's work, we knew that this was not just a great cause, but a true, long-term solution to solve one of the most basic and often taken for granted needs…the availability of safe drinking water," said Larry O'Connor, Founder and CEO, Other World Computing. "Life-changing, clean water is right beneath the feet of so many that need it most. Yet, it remains inaccessible. Just by signing up for the sweepstakes and following OWC on Twitter, we'll automatically donate $2 to charity: water to provide resources for accessing that water. I encourage the tech community to join us in supporting the solution charity: water makes possible."

About Other World Computing (OWC)
Other World Computing has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple® Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net.

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.

About charity: water
charity: water is a non-profit organization bringing clean, safe drinking water to people in developing nations. It uses 100 percent of public donations to directly fund sustainable water solutions in areas of greatest need. Right now, 800 million people on the planet don't have access to clean and safe drinking water. That's one in nine of Earth's inhabitants. Unsafe water and lack of basic sanitation cause 80% of diseases and kill more people every year than all forms of violence, including war. Children are especially vulnerable, as their bodies aren't strong enough to fight diarrhea, dysentery and other illnesses. Just $20 can give one person access to clean water.

Company Contact:
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC is a registered trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada.

Mercury On-The-Go Pro is a trademark of New Concepts Development Corporation.

Apple, Mac, iPod, iPhone, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

Other marks may be the trademark or registered trademark property of their owners.