OWC Turnkey Upgrade Program For 2010 Apple iMac 27" Now Offers 3.0TB Hard Drive Option For 50% More Storage Capacity Than Factory Option

December 3, 2010, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today its OWC Turnkey Upgrade Installation Program for the Mid 2010 Apple iMac 27" now offers iMac owners the option to upgrade the hard drive to a 3.0TB model…a 50% storage capacity increase over the 2.0TB factory option. This new storage capacity option joins existing upgrade program choices: adding up to three OWC Mercury Extreme Pro SSDs for up to a total of 1.44TB capacity – up to 5.5X higher than the factory SSD option - ; adding the first offered eSATA port option for an iMac, and/or adding up to 16GB RAM with savings up to 81% versus factory options. The turnkey professional installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround and includes complete shipping options along with OWC’s renowned warranty coverage.

OWC Makes Upgrading iMac An Easy Four Step Process:

1. Start by adding the only available eSATA port offered for the iMac for $169. OR, add an OWC Mercury Extreme Pro SSD up to 480GB in capacity from $319. The eSATA (External Serial ATA) port upgrade provides faster data backup and transfer rates up to 300MB/s…up to 3X faster than FireWire 800, the fastest factory stock interface.


2. Choose additional OWC Mercury Pro SSDs for up to three total SSDs and up to 5.5X higher capacity (1.44TB total vs 256GB) than the factory SSD option while retaining use of the internal optical drive. OWC SSDs offer read/write speeds in excess of 270MB/s, up to 40% faster than the factory and many other currently available SSDs.


3. Replace the stock HD with a High-Performance 2.0TB or 3.0TB hard drive while utilizing up to two OWC SSDs and/or eSATA port option.


4. Add OWC RAM up to 16GB with kits providing 8GB total RAM starting from $75. OWC memory kits for the iMac are Lifetime Warranted and offer savings up to 81% compared to same size factory available upgrade options.

“The order process went smoothly and we are very pleased with our OWC eSATA upgrade,” said June Oehlers, Co-Owner, Freshlab Inc. “With an 8.0TB RAID unit connected via eSATA, it makes the 27" Intel Core i7 iMac a real video editing beast.”

“As component innovations and market economies continue to evolve, we’ll continue to expand this program’s options to offer iMac users options for ever increasing capability behind the factory base,” said Larry O’Connor, Founder and CEO, Other World Computing.

The Turnkey Upgrade Installation Program for the Mid 2010 Apple iMac 27" is available for immediate ordering at http://eshop.macsales.com/shop/turnkey/iMac_2010_27.

To view a video that highlights how the eSATA port and other upgrades for the 2010 iMac 27" are installed and to learn more about OWC’s upgrade service options, visit http://eshop.macsales.com/shop/turnkey/iMac_2010_27/video

For answers to frequently asked questions regarding the program, OWC has created an easy to follow FAQ list at: http://eshop.macsales.com/shop/turnkey/iMac_2010_27/faq/

Three OWC SSDs Offer Extreme Performance
When three OWC Mercury Extreme Pro SSDs are user configured in RAID 0 array, the up to 770MB/s read/write speeds effectively turn an iMac into a true performance workstation that easily handles the most demanding data intensive needs. To view the complete OWC Turnkey Upgrade Installation Program for the Mid 2010 Apple iMac 27" performance test benchmark results, visit, http://eshop.macsales.com/shop/turnkey/iMac_2010_27/benchmarks/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal www.macsales.com. As an Apple Certified Developer, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Company Contact:
Jennifer Myers: (815) 502-5640 or jmyers@owcdigital.com