FOR IMMEDIATE RELEASE
OWC Memory Upgrade for Mac mini Photo at: http://eshop.macsales.com/NewsRoom/images/PR_12macmini_memory.jpg

OWC Announces Memory Upgrades For New 2012 Apple Mac mini Models

Certified OWC DDR3L 1600MHz Memory Upgrades Up to 16GB Offer Savings of Up to 61 Percent vs. Factory Installed

October 24, 2012, Woodstock, IL – Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the immediate ordering availability of OWC DDR3L 1600MHz Memory Upgrades for all new 2012 Mac mini models announced by Apple® yesterday. OWC Memory Upgrade Kits offer owners of the newest Macintosh® mini models RAM savings of up 61 percent on comparable sized memory upgrades; as well as a memory configuration not available from the factory.

OWC Memory Upgrades for 2012 Mac mini 2.3GHz, 2.5GHz, or 2.6GHz Intel i5 or i7 models:
  • OWC 8GB DDR3L Memory Kit (2 x 4GB memory modules) - $49.99
    Replaces existing factory installed 2 x 2GB memory modules with 8GB total memory at 50 percent lower cost vs. same sized factory 8GB option costing $100.

  • OWC 12GB DDR3L Memory Kit (4GB + 8GB memory modules) - $85.99
    Replaces existing factory installed 2 x 2GB memory modules with 12GB total memory. This kit offers 50 percent more RAM at 14 percent lower cost vs. factory 8GB option costing $100.

  • OWC 16GB DDR3L Memory Kit (2 x 8GB memory modules) - $114.99
    Replaces existing factory installed 2 x 2GB memory modules with 16GB total memory at 67 percent lower cost vs. same sized factory 16GB option costing $300.
Additional money savings versus factory options are available for customers who take advantage of OWC's memory trade-in rebate program, which offers up to $20.00 cash back for Apple factory memory modules. OWC Memory Upgrades are fully tested and certified to meet, if not surpass, all Apple memory design and compatibility specifications and come backed by a Lifetime Replacement Warranty and free, step-by-step installation videos.

Full product and ordering information for OWC Memory, internal drive upgrades up to 1.0TB, internal OWC Mercury SSD upgrades up to 960GB, and other accessories for all Mac mini models from 2006 up to and including the new 2012 models is available at: http://eshop.macsales.com/shop/mac-mini/

OWC Offers More Memory Choices for OS X Mountain Lion Users
While Apple's official minimum RAM requirement for OS X Mountain Lion is 2GB, industry experts agree 4GB of RAM is the minimum that should be installed for optimum performance of typical daily computer usage. For more advanced uses such as graphics production, A/V editing, and/or running a virtual machine, 8GB to 16GB of RAM is highly recommended.

OWC – The Trusted Name in Mac Memory
OWC memory upgrades are available from 16MB to 128GB for nearly every current and past Apple notebook and desktop computer manufactured during the past two decades, including Mac Pro Xeon, iMac, MacBook, MacBook Pro, PowerMac, Xserve, iBook, and PowerBook computers. By maintaining an active state-of-the-art test lab, OWC ensures its memory upgrades offer the highest product quality and reliability and backs them with a Lifetime Advance Replacement Warranty and Money Back Guarantee.

The full line of OWC Memory Upgrades for Apple Macintosh desktop, towers, and laptops, as well as an easy to use, point and click compatibility guide for the correct upgrades for each specific Apple model, can be found online at http://eshop.macsales.com/shop/apple/memory/.

Lower Cost Video Display Adapters Too
New model Mac mini owners seeking to connect their machine to a digital or analog display, monitor, and/or projector can save money over factory connector options. The NewerTech® Mini DisplayPort to DVI and VGA video adapters feature exceptional shielding and extra thick cabling for the highest quality, interference-free display output at savings up to 48 percent versus Mini DisplayPort adapters offered by Apple. For more information on these video adapters and other NewerTech accessories for Mac computers, visit http://eshop.macsales.com/shop/NewerTech.

About Other World Computing (OWC)
Other World Computing has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple® Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net.

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.

Company Contact:
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC is a registered trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada.

Apple, Mac, Macintosh, iPod, iPhone and iPad are the trademarks of Apple Inc., registered in the U.S. and other countries.

Other marks may be the trademark or registered trademark property of their owners.