Photos at: http://eshop.macsales.com/NewsRoom/images/PR_27imac2011_turnkey.jpg

FOR IMMEDIATE RELEASE

OWC Announces Upgrade Service For All Mid-2011 Apple iMacs Featuring Up To Three High Performance 6Gb/s Solid State Drives, 3.0TB Hard Drive, 32GB RAM And/Or Industry's Only eSATA Interface For 27" Models

2011 iMac owners can add nearly double the SSD capacity for up to four times the performance, up to 6X more hard drive storage capacity, and/or up to 4X more memory over factory installed options. Professional 48 hour installation service comes complete with shipping and warranty starting at $169

August 24, 2011 Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today its OWC Turnkey Upgrade Installation Program for the Mid-2011 Apple iMac that enables any 2011 21.5" or 27" iMac model owner to have OWC professionally install up to three award winning OWC Mercury 6G Solid State Drives up to 480GB each, a larger capacity hard drive up to 3.0TB, and OWC Memory Upgrades up to 32GB. 27" iMac owners also have the option of OWC installing the industry’s only eSATA interface and experience data transfer rates up to 600MB/s. OWC’s installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround.

OWC Options Create A Better Than Factory Built 2011 iMac
Owners of a 2011 iMac can experience the following benefits from the OWC Upgrade Program and enjoy a superior performing iMac than what is available direct from the factory.

Over Twice As Fast & Double The Capacity Solid State Drive
OWC Mercury 6G SSDs offer capacities up to 480GB, up to nearly double the capacity than the single factory 256GB SSD option, and offer read/write speeds in excess of 550MB/s…over twice the performance than the factory 3G speed limited SSDs. Support for a RAID-0 configuration allows data rates of up to 1GB/s (1000MB/s), nearly four times the data performance vs. factory options in available multi-SSD configurations. Depending on other options selected, up to three OWC Mercury 6G SSDs can be installed for a total of up to 1.44TB SSD capacity.

More 'Main Bay' Storage Configuration Options
iMac owners requiring more storage capacity than the factory stock 500GB-1.0TB hard drive can have OWC replace it with up to a 3.0TB drive for up to 6X greater platter based storage. Or, instead of a traditional hard drive, OWC can add additional OWC Mercury 6G SSD capacity of up to from 480GB to the 3.5" drive bay.

Additional & Lower Cost Memory Options Than Factory
Add up to 4X the factory maximum installed RAM with the OWC RAM 32GB option. Or, select from OWC Memory Upgrade kits providing 8GB total RAM starting from $80. For iMac owners only seeking a memory upgrade, OWC Memory Kits for the 2011 iMac are also available with savings up to 77% compared to factory upgrades and come backed by OWC's free installation videos and lifetime support.

Only eSATA Interface Option Offered For iMac
With fast data transfer rates up to 600MB/s, OWC's external eSATA port option for the 2011 27" iMac lets users take advantage of plentiful and affordable eSATA external drives for data backups and transfers at up to 6X faster than the built in FireWire 800 interface.

 “The 2011 iMac comes equipped with up to Quad-Core i7 Intel Processors and can provide performance that rivals the currently available Mac Pros except for inherent upgrade limitations based on its design and factory options,” said Larry O’Connor, Founder and CEO, Other World Computing. “Being able to add memory and drives through our Turnkey service, iMac owners now can utilize the full potential of their iMac for intensive A/V, graphics, and other professional creative services tasks and turn their machine into a full blown desktop production workstation.”

The Turnkey Upgrade Installation Program for 2011 Apple iMac is available for immediate ordering at
http://eshop.macsales.com/shop/turnkey/iMac .

For answers to frequently asked questions regarding the program, OWC has created an easy to follow FAQ list at:
http://eshop.macsales.com/shop/turnkey/iMac_2011/faq/

About Other World Computing (OWC)

Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 and 2011 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010-2011; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC is a registered trademark of New Concepts Development Corporation. Apple, Mac, Macintosh, iMac, iPod, iPhone, and iPad are the trademarks of Apple, Inc. All other trademarks or registered trademarks are the property of their respective owners.