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FOR IMMEDIATE RELEASE

Owc Slim Esata Expresscard Adapter Adds Plug & Play High Speed Flush Fitting Esata Port To Mac And Pc Notebooks

$39.99 hot swappable slim design card fits flush inside ExpressCard slot for Plug and Play driverless solution for connecting high speed external storage for faster data backups and archiving

July 20, 2010, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, today announced the OWC Slim eSATA ExpressCard Adapter, a $39.99 MSRP solution for adding a high speed 3.0Gb/s data transfer rate eSATA port to Mac and PC notebooks via an standard ExpressCard/34 or ExpressCard/54 slot. Featuring a flush fitting design, the OWC Slim eSATA ExpressCard Adapter fits completely inside an ExpressCard slot and is and is AHCI compliant for Plug and Play no driver installation required ease of use.

Performance Upgrade Made Plug And Play Simple
Adding performance upgrades to a computer often requires a time-consuming internal installation. The OWC Slim eSATA ExpressCard Adapter is Plug and Play easy to use…no drivers are required and the “hot swappable” card can be inserted at any time into a standard ExpressCard/34 or ExpressCard/54 slot. Because the card features a flush-fitting, slim design, it recesses completely into an ExpressCard slot and can be left in the slot to protect both the card and connection port during mobile notebook use.

Adds Fastest Data Interface To Notebooks Cost Effectively
Available immediately and at a special introductory price of $32.99, the OWC Slim eSATA ExpressCard Adapter is a highly cost-effective solution for connecting to and taking advantage of high-speed eSATA interface equipped external drives with high RPM hard drives and even faster Solid State Drives (SSD). With data transfer rates up to 3.0Gb/s, the OWC Slim eSATA ExpressCard Adapter enables Mac and PC notebook users to experience the fastest possible data backup and archiving performance. For more information on the OWC Slim eSATA ExpressCard, or to order, visit:
http://eshop.macsales.com/item/Other%20World%20Computing/EXP34SATA2F1/ “Any notebook user can benefit from adding the fastest data transfer interface to their machine,” said Larry O’Connor, Founder and CEO, Other World Computing. “With its slim, lightweight, Plug and Play design, the OWC Slim eSATA ExpressCard can be left in a notebook ExpressCard slot so a user can always be ready to take advantage of the enhanced compatibility and high speed performance eSATA offers.”

High Performance eSATA Drives & Docks Available
In addition to its new Slim eSATA ExpressCard Adapter, OWC carries a full line of eSATA equipped external storage solutions up to 8TB. The Mercury Elite-AL Pro mini bus powered portable storage solution is a natural compliment for the mobile notebook user with models up to 1.0TB (1000GB) from $107.99. The Voyager hard drive dock priced from $27.99 provides the speed of eSATA with the unmatched convenience of swapping and accessing bare drives at will. For more information on all of OWC’s external storage options, visit: http://eshop.macsales.com/shop/firewire/ For more information on over 300 other eSATA high performance products OWC offers, visit: http://eshop.macsales.com/search/eSATA

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal www.macsales.com. As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 Top 100 Computers & Electronics Companies 2007 to 2009; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was awarded LEED Platinum Certification (http://eshop.macsales.com/green/index.html) by the Green Building Certification Institute. Platinum is the highest achievable level of the LEED (Leadership in Energy and Environmental Design) Program, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. On a local level, OWC also became the first privately owned light manufacturing/assembly building in Illinois to obtain LEED Platinum status.
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com