FOR IMMEDIATE RELEASE
8GB Kit Photo at: http://eshop.macsales.com/NewsRoom/images/MBP_1600MEM8GB.jpg
16GB Kit Photo at: http://eshop.macsales.com/NewsRoom/images/MBP_1600MEM16GB.jpg

OWC DDR3L 1600MHz Memory Upgrades Offer Up to Double the RAM
for New Apple MacBook Pros Announced At WWDC

Upgrades Up to 16GB Offer More Memory, Lower Cost vs. Same Sized Options,
and More Configurations vs. Factory Installed

June 12, 2012, Woodstock, IL – Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today OWC PC3-12800 DDR3L 1600MHz Memory Upgrades up to 16GB for the new MacBook® Pro 13" and 15" non-Retina display models announced by Apple® yesterday. OWC Memory upgrades offer owners of the newest MacBook Pro models up to double the maximum offered factory installed memory, savings up to 40 percent for same-sized memory upgrades, and upgrade options not available from the factory.

OWC Memory Upgrades for Apple MacBook Pro 13" and 15" non-Retina display models:
  • OWC 4GB DDR3L Memory Module (1 x 4GB memory module) - $31.99
    Replaces existing factory installed 2GB memory module in 13" 2.5GHz and 15" 2.3GHz models for 6GB total. Upgrade not available as a factory option.

  • OWC 8GB DDR3L Memory Kit (2 x 4GB memory modules) - $59.99
    Replaces existing factory installed 2 x 2GB memory modules in 13" 2.5GHz and 15" 2.3GHz models for 8GB total with 40 percent lower cost vs. same sized factory 8GB option.

  • OWC 8GB DDR3L Memory Module (1 x 8GB memory module) - $89.99
    Replaces existing factory installed 2GB memory module in 13" 2.5GHz and 15" 2.3GHz models for 10GB total. Replaces existing factory installed 4GB memory module in 13" 2.9GHz and 15" 2.6GHz models for 12GB total. Upgrade not available as a factory option.

  • OWC 16GB DDR3L Memory Kit (2 x 8GB memory modules) - $169.99
    Replaces existing factory installed memory modules with 16GB total. Upgrade not available as a factory option and offers up to double the maximum factory installed RAM.

    Full product and ordering information for OWC Memory upgrades, internal hard drive upgrades, and other accessories for the new MacBook Pro models, as well as existing MacBook and MacBook Pro models introduced since 2006, is available at http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade
OWC SSDs Offer Savings Up to 50 Percent
High performance doesn't have to mean high cost. While configuring a MacBook Pro machine to meet their needs, consumers can save up to 50 percent by choosing to add an OWC Mercury 6G SSD offering over 500MB/s read/write performance instead of selecting a same sized factory installed SSD.

Lower Cost Video Display Adapters Too
New model MacBook Pro owners seeking to connect their machine to a digital or analog display, monitor, and/or projector can save money over factory connector options. The NewerTech® Mini DisplayPort to DVI and VGA video adapters feature exceptional shielding and extra thick cabling for the highest quality, interference free display output at savings up to 48 percent versus Mini DisplayPort adapters offered by Apple. For more information on these video adapters and other NewerTech accessories for Mac computers, visit http://eshop.macsales.com/shop/NewerTech

OWC – The Trusted Name in Mac Memory
OWC memory upgrades are available from 16MB to 128GB for nearly every current and past Apple notebook and desktop computer manufactured during the past two decades, including Mac Pro Xeon, iMac, PowerMac, Xserve, iBook, and PowerBook computers. By maintaining an active state-of-the-art test lab, OWC ensures its memory upgrades offer the highest product quality and reliability and backs them with a Lifetime Advance Replacement Warranty and Money Back Guarantee.

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Contact:
Company Contact:
Jennifer Myers: (815) 502-5640 or jmyers@owcdigital.com
OWC is a trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada. Apple, Mac and MacBook are trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their owners